How to Create a Unique Brand

How to Create a Unique Brand

Creating a unique brand is the best strategy to have a competitive advantage against your competitors. Here are the main tips which have helped me effortlessly spread my business message, grow my brand and attract the right audience and clients.

And if you need more resources to help you build a dynamic brand, then grab the key to The Vault where I stored heaps of free ebooks, worksheets, guides, checklist etc including my newest ‘Using Content to Create a Dynamic Personal Brand – Free Worksheet’! 👇👇👇

My Top 3 Tips on How to Grow a Brand

My Top 3 Tips on How to Grow a Brand

Apart from knowing your target audience and other strategies which are involved in creating a branding strategy, here are my top 3 tips which will make you grow your brand wide and fast.

And if you need more resources to help you build a dynamic brand, then grab the key to The Vault where I stored heaps of free ebooks, worksheets, guides, checklist etc including my newest ‘Using Content to Create a Dynamic Personal Brand – Free Worksheet’! 👇👇👇

3 Truths Soulpreneurs Need to Get Through Crisis

3 Truths Soulpreneurs Need to Get Through Crisis

If you are struggling to stay optimistic about the future of your business while going through a crisis, then these three truths will give you an instant reminder of the strengths which you already had in you to get you through the crisis.

And if you need more resources to help you power through your life and business, then grab the key to The Vault where I stored heaps of free ebooks, worksheets, guides, checklist etc.

Five Crucial Steps Solopreneurs Need to Reset to Thrive Post COVID-19

Five Crucial Steps Solopreneurs Need to Reset to Thrive Post COVID-19

The world is slowly getting back to the new normal. It is the new normal because we are getting back to normal but it is not entirely the “normal” that we are used to. People are slowly getting back to their jobs and some businesses are opening their shops. I’m not sure where you’re from but here in Western Australia, the restrictions are slowly being lifted. There are of course still rules in place but I’m so happy for my friends and business colleagues who are back in action. 

Before the crisis, we have done things as we have already done them before. When the crisis hit, businesses kind of went into a shock system. Suddenly they have to think of ways to pivot during this time. This, in turn, made business owners feel deflated and less motivated on how to make these changes in their business and in their personal lives and this thought hanging over their heads, “When will this crisis really be over? What’s going to happen tomorrow, next week, next month?” We are stuck in waiting. Now that the government announced that businesses can now start operating again. This is great news but it did not leave businesses some room to plan.

For those who know me, you know I don’t like using words that have a negative impact or are fear-based. But there is no way around this—we are in a crisis. These things I shared in my Facebook Live will help you navigate the new normal especially if you are a business owner or if you are planning to start a business right now. These five crucial steps will really help you get back into action, feeling empowered! Watch the full video below:

The world is slowly transitioning to the “new normal”.

Is your business ready for it?

This 5 days challenge will prepare you for that. Designed specifically to help you gain fresh clarity and motivation, you’ll be amazed at what you can achieve when you simply take a step back and reflect. It will also guide you through simple reflections that will help you determine what matters to you in business, what your mission is, what sort of brand you’re building, and the kind of work culture you’re creating.

Why Planning Business Goals Is The Secret To Success

Why Planning Business Goals Is The Secret To Success

Do you take the time regularly to set and plan for your business goals? If you haven’t done so in the past, then I highly encourage you to do so now especially when we are still at the beginning of this very special year 2020. There is a lot being said about this special year 2020 but nothing special will happen unless you start planning for some success to happen. So start setting some time aside, ask yourself what do you really want to do in your business? What do you want to see happen in your business, what kind of growth or success you want to achieve? How do you want to feel about your business at the end of this year? 

I remember setting my goals and planning strategy for 2019 as I stepped up in believing I can achieve more. Honestly, when I started the planning process, it looked incredibly unreal and did freaked me out a bit and also I doubted myself if I could really pull everything off. Despite the doubts, I just continue working on the steps which moved me closer to my goals. At the end of 2019, I sat down to reflect on my year and oh boy! I just couldn’t believe how much I have achieved. And the process of setting goals and planning the roadmap has been crucial to my own success. 

So let’s start looking at why this process of business goal planning is the secret to success. It includes a variety of different factors which first is efficiency. When you know what you want and where you want to go, you will then create a roadmap on how to get there. With the clarity on how to get to the destination, you can focus on each step and level of importance or priorities in that journey. Without that clarity and roadmap, you will instead spend endless time figuring out what you need to be working on next, what or which pieces of the puzzle could be missing. By planning your business goals, you will know exactly what to do or what comes next. 

If you don’t believe me, just try it. Decide on a big goal for this quarter of the year. Write the goal down where you can see it in front of you. Research to find the steps required for you to take. Even faster, if you seek a mentor who is a dozen steps ahead of you who has achieved this goal as she/he will then be able to work with you in creating a strategy and daily to-do lists for you to work on what needs to be done each day for you to achieve your goals. Then you need to get to work and start noticing what happens next. You start to think of things which didn’t occur to you before. You come up with creative ways, reach out to your tribe, run a fun promo that creates excitement and you will reach more new traffic which equals more clients whom you can make a difference to. 

Now let’s talk about the subconscious. So far we’ve been focused on what we are actively doing to make progress by making a plan, setting goals, creating a roadmap and following through each step required. There is another dimension to all this and that is what is going on in our subconscious mind. While we are busy ploughing through our to-do list, cooking dinner for the family, and even sleeping, our subconscious mind is working towards those goals as well.

Also, I truly believe when you committed yourself with courage, The Universe then will meet you halfway and reward you with abundance like resources or help you need to make your goals come true.

In short, planning and setting goals is important because it helps you grow faster. That means you end up with more success for yourself and spending more time with your loved ones rather than spending long crazy hours slaving away at your desk with stress and frustration. But most of all is, this process will get you out of your comfort zone and helps build your confidence and believe that you can do and achieve more in your business and your personal life! And while doing this, you will be surprised how many people you will be inspired as they watch you step up in being the best you can be.

Do you feel like you need more inspiration to create a spectacular year?

Grab my FREE 17 Steps to Create Your Most Spectacular Year Ever Workbook + Checklist when you sign up to The Vault!

Aside from the 17 Steps, you will also get access to a ton of amazing business and personal development resources.

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Why I Changed to Personal Brand?

Why I Changed to Personal Brand?

The BIG news is out! If you didn’t hear the news, from Strive and Thrive I have rebranded to my personal name, Norita Omar. You can check out my last two posts about bidding farewell to Strive and Thrive and my new beginnings.

In Hello to New Beginnings, I included the main reason why I rebranded to my personal name. However, there are more reasons to it and here is why I did it which I believe the reasons why some businesses did too.

Like I mentioned in my last blog, after the loss of my friend to suicide; Strive and Thrive was started with no business plans or directions. It was fuelled more of the love from my heart truly wanting to inspire and empower others to strive through challenges to thrive into a positive and resilient life. I didn’t dream big enough. I was only thinking of our local community in Perth, Western Australia. Never did I thought, my story could actually impact way further than Perth, WA. 

With the power of social media and the internet, my story crossed the oceans to as far as the US. I started receiving queries and requests from people who wanted me to coach them. That was when I received the first guidance that I need to put my personal brand out there but at that time, I didn’t have the courage to do so. 

My humble beginnings led me to win local and international awards, speaking at international events, interviewed on various TV shows, magazines, podcasts, radio shows and so on. After 2.5 years of starting Strive and Thrive, I started receiving opportunities to bring my work to overseas and that was a scary journey which I will tell more in my future blogs. However, that experience taught me to build my self-confidence in bringing my authentic self out there in the business world. 

My work was Strive and Thrive but the energy which created all my blessings were from my true self. When you are confident in showing up as the real you, everything else will be a breeze. Wherever I go, I hear people saying something like “Of all businesses I know, your brand is the most congruent” or “You are exactly like who you are on your website, social media and in-person events”. I wondered, how and who else could I be but not me? But these people asked me how I did it and that was when I realised, I was already being my personal brand and it has influenced all my creations.

But not until my recent blessings, of me travelling to Michigan, US to be in a featured film called Broken Vessels that I decided, I will need to change to personal brand. Why? Because now my work has expanded to overseas and I can no longer use the brand Strive and Thrive because it already created some similarities to some other businesses/platforms in the US.

So here are the 3 main reasons why rebranding is necessary.

  • Your business expands – Perhaps just like me, you started your business without knowing the impact you will make. As time went by, you find that other people are requesting for you to make an appearance, give an interview, etc. and they want to see the person behind your brand.
  • Your product or services changed – As your business grows you will find that the services or products that you started with are not aligned with you anymore. It’s good practice to make a review every quarter or year to determine which of your products or services are still aligned with you. 
  • You need a brand which speaks more of who you are and what you do. – People who want to buy products or services from your brand will want to get to know the person behind it – you. Share your own story and you will attract the right people.

Why you should consider a personal brand?

  • To create your USP (Unique Selling Proposition) that will separate you from the rest of the market because no one can be as unique as you. – It is true that people buy from people. Don’t be afraid to put yourself out there just because other people are already doing what you want to do. Nobody has your story, experience and expertise. You are unique and let it shine through your business and you will surely attract people who want to buy from you/work with you.
  • To create more inner peace as you don’t have to create a ‘business or working persona’. – You don’t have to hide under a brand and create a brand voice. You can simply just be yourself!
  • To enhance your position in the best light. – You position yourself as the authority in your industry when you use your personal brand and not hide behind your business name. People can see you and will actually get to know you.

So there you go, the reasons why I changed to Personal Brand. What about you? Is your brand aligned to your business purpose? One of the ways to know this is to dive into WHO you are serving to? In The Vault, I have a free resource on how to create your Client Profile, so check it out now by signing up below!



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